Legend: BLUE-open, RED-closed, GREEN-by donation
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Wednesday, October 18, 2006

i don't leave home without it

my KCRW fringe benefits card, that is.

now that i have a fresh source of disposable income to spend on yoga classes, i've been finding more reasons to pull out my purple KCRW card. with an average $2 savings per class, it may not sound like much, but it does add up. if nothing else, it easily covers the starbucks grande-iced-green-unsweetened-ez-ice that i treat myself to after class.

to save me (and you) the trouble of having to continually check the fringe benefits directory to find out who offers a KCRW discount, i've indicated the yoga studios on my list (see sidebar on right) that honor the card.

for those who have no idea what i'm talking about, here are some answers to your questions, courtesy of the KCRW website:

what's KCRW?

KCRW, a community service of Santa Monica College, is Southern California's leading National Public Radio affiliate, featuring an eclectic mix of music, news, information and cultural programming. The station boasts one of the nation's largest arrays of locally- produced, nationally-distributed talk program content. The non-commercial broadcast signal reaches 550,000 listeners weekly and is supported by 55,000 member/subscribers.

what's a KCRW fringe benefits card?

It's sent to all those who subscribe to KCRW at the $50 level or higher.

Use your Fringe Benefits card for great discounts at more than 700 Southern California restaurants, retailers and cultural venues.

why should i subscribe to KCRW?

besides the fact that you receive a discount card that saves you money at various establishments in the los angeles area, your contribution helps keep KCRW and its incredible music programming on the air.

KCRW is a recognized tastemaker for new music from around the world, with trendsetting hosts such as Music Director Nic Harcourt, who features live in-studio sessions and interviews with established and emerging artists on Morning Becomes Eclectic and the nationally syndicated Sounds Eclectic; music supervisor and electronica music champion Jason Bentley (The Matrix series) with Metropolis; indie and alternative rock on The Open Road with music supervisor Gary Calamar (Six Feet Under). Other programs include nu-soul and funk on Chocolate City with Garth Trinidad; Nocturna with Raul Campos features dance rhythms and Latin beats; New Ground with Chris Douridas spotlights the latest singer-songwriters and music in all genres; and more.

you can listen to KCRW if you live/work in the following communities:
89.9 FM KCRW: LA, Orange Counties
89.1 FM KCRU: Ventura County
89.3 FM KCRI: Greater Palm Springs area
88.1 FM KCRY: Kern, Northern LA Counties
106.9 FM: Santa Barbara
90.7 FM: Twentynine Palms, Yucca Valley
89.7 FM: Gorman
90.9 FM: Banning
107.1 FM: Ridgecrest
102.3 FM: Santa Paula, Moorpark, Fillmore
102.1 FM: Ojai
89.9 FM: Lemon Grove, Spring Valley

and if you find yourself outside the reaches of the KCRW radio signal, there's kcrwmusic.com on the internet.

KCRWmusic.com puts the best of underground flavors, independent records and progressive major releases within reach 24/7. KCRWMusic.com boasts the same variety of cutting edge music that defines 89.9 KCRW’s eclectic identity, featuring electronica to progressive pop, Latin alternative to modern soul, hip-hop, trip-hop, world music and more.

i don't know about you, but if all i had to listen to on the radio were the same-old same-old top 40 stations, i'd tune in just long enough to get the news, weather, and traffic reports, then switch back to my CD player. or maybe i'd even subscribe to satellite radio, like XM or sirius, for the variety it offers. but since subscribing to KCRW costs me much less, i'll keep doing whatever i can to make sure it stays around for a long, long time.

and after you read this post, hopefully, you will, too :)

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