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Thursday, January 04, 2007

if at first you don't succeed, try tryoga...

i was checking my website stats earlier today and noticed a good number of hits from the same IP address using the same search string: los angeles TRYOGA.

out of curiosity, i decided to look into it further, and found out that the poor person kept trying to access the website of a new studio opening up next week -- tryoga at the yahoo! center in santa monica -- but it turned out that i had a typo in the link i had in my post. ooops!

so here's the link to that post, and yes, i've corrected the url to: www.tryogala.com.

by the way, here's the press release i received from the tryoga folk about their upcoming studio opening on january 12th. note that it features discounts and FREE yoga classes from jan 13th thru 20th:

One of Los Angeles’ first eco-friendly yoga studios, TRYOGA is designed by Manduka founder Peter Sterios

Los Angeles, CA (December, 2006)— TRYOGA Studio, one of Los Angeles’ first eco-friendly yoga studios, is set to launch in January 2007. The Studio was designed by Manduka yoga mats founder and architect Peter Sterios, who consulted with TRIFIT Club & Studios owners Gina and Bernard Baski to create its environmentally friendly design.

TRYOGA utilizes recycled building materials such as eco-resin panels on the walls and doors, stainless steel for the reception desk, aluminum retail display panels, cellulose fiber ceiling panels, fiber floor carpet tiles and glass wall panels. Other eco-friendly materials include Brazilian sustainable harvest hardwood floors, low Voc emissions paint and countertops made from pressed recycled newspaper pulp. “Green” yoga equipment includes Manduka eco-mats, cork blocks and organic cotton straps.

The Studio encompasses 2,100 square feet of space, including two massage rooms, a Pilates Reformer and Pilates mat space, shower and changing area and retail boutique. The studio is adjacent to a private park landscaped by award-winning designer Pamela Burton, which incorporates drought-resistant plants and a meditative reflecting pool.

Peter Sterios’ unique style of hatha yoga reflects over 30 years of training and practice in the U.S. and India. He will serve as TRYOGA’s Yogi-in-Residence for 2007, personally teaching classes while overseeing a roster of Los Angeles’ most celebrated yoga teachers and designing classes to appeal to yogis and yoga novices alike. This will be Peter’s first yoga tenure in Southern California.

From December 2006 through February 2007, TRYOGA launch events include:

  • VIP Classes taught by Peter Sterios on Thursday, December 14th and Thursday, January 11th from 4 p.m. to 5:30 p.m. These classes are open to VIPs and editors only, will include a special TRYOGA yoga gift bag featuring TRYOGA, Manduka, Lululemon and Korres Spa products. Class space is booked through Sugar Public Relations.

  • The TRYOGA studio will open officially on Friday, January 12th, with a Private Party open to VIPs, editors and guests. The event will feature a Yoga Blessing class with Shiva Rea from 5:30 to 6:30, followed by a spring preview trunk show by Lululemon, and then a concert by Tina Malia at 8 p.m. Parking is free. RSVPs are through Sugar Public Relations.

  • The opening event will kick off a Free Week of classes in the studio and 10% off for all class packages as well as in the TRYOGA retail store (Lululemon, Prana, Be Present, Manduka, Lumi, and more) from Saturday, January 13th through Saturday, January 20th (open to the public).

  • In February, as a Valentine’s Day gift to the area, TRYOGA will host a Free Workshop “Gravity and Grace: Finding the Voice of Your Inner Teacher,” Peter Sterios’ first Yoga Workshop ever to be offered in the Los Angeles area. The two Workshops will be free to the public with preregistration through TRIFIT (310-829-2227) and will take place on Saturday, February 17th and Sunday, February 18th from 12 p.m. to 2:30 p.m.

  • For more information, please visit TRIFITLA.com and TRYOGALA.com.