Legend: BLUE-open, RED-closed, GREEN-by donation
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Thursday, January 25, 2007

are you on the list?

with all the new yoga studios that have opened up recently in the los angeles area, i have one word of advice for them: KCRW fringe benefits (ok, so that was three).

to the owners of in the mudra, revive, rising lotus, sacred energy arts, truyoga, urth, and your neighborhood studio, as well as many other studios, please read on:

you see, all yoga studios who sign up to be a fringe benefits provider, that is, who offer discounts to all KCRW fringe benefit cardholders, will not only get a free plug in the fringe benefits directory, but they will be doing the yoga community a service by making yoga classes a little more affordable. so not only is the added exposure good for the studios, but the extra savings is good for us students. it's a win-win situation, don't you think?

after all, it was because of the KCRW discount card that i got my start on my yogic journey. starting with santa monica yoga, i moved on to sacred movement (now exhale venice), then yogaworks, then maha... and it was because of their inclusion in the directory that i decided to try them out. the way i looked at it, if they showed their support for KCRW and the community by being on the list, they were worth trying out.

there are many well-established studios who are already listed in the directory, like bala, black dog, city, golden bridge, and liberation, as well as some lesser-known places such as dancing shiva, earth's, goda, karuna, and still. and believe me, every little discount helps. a dollar here, two dollars there... through the course of a year, it quickly adds up!

on a related note, here's my chance to squeeze in my shameless plug:

the KCRW winter pledge drive starts tomorrow, january 26th and runs through february 5th. i know i've talked about KCRW many times in the past, but for those unfamiliar with our local public radio station and NPR affiliate, here's some info from their website:

KCRW, a community service of Santa Monica College, is Southern California's leading National Public Radio affiliate, featuring an eclectic mix of music, news, information and cultural programming.

KCRW is a recognized tastemaker for new music from around the world, with trendsetting hosts such as Music Director Nic Harcourt, who features live in-studio sessions and interviews with established and emerging artists on Morning Becomes Eclectic and the nationally syndicated Sounds Eclectic; music supervisor and electronica music champion Jason Bentley with Metropolis; indie and alternative rock on The Open Road with music supervisor Gary Calamar. Other programs include nu-soul and funk on Chocolate City with Garth Trinidad; Nocturna with Raul Campos features dance rhythms and Latin beats; New Ground with Chris Douridas spotlights the latest singer-songwriters and music in all genres; and more.

KCRWMusic.com is the station's Internet radio station featuring original programming by the station's top DJs, in a 24/7 back-to-back line-up, plus a 24-hour-only downloadable song, "Today's Top Tune."

KCRW airs NPR's Morning Edition, All Things Considered and Weekend Edition and America Public Media's daily news program, Marketplace. Plus the station's own locally produced interview, talk & public affairs shows including Which Way, L.A.?, and the national programs To the Point with Warren Olney and the political week in review show, Left, Right & Center with Robert Scheer, Matt Miller, Arianna Huffington and Tony Blankley.

Local programs include The Politics of Culture, DnA: Design and Architecture, and Good Food with restaurateur and cookbook author Evan Kleiman. A line up of weekly commentaries ranges from Pulitzer Prize-winning Wall Street Journal critic Joe Morgenstern's film reviews; veteran TV writer/producer Rob Long's Martini Shot, a unique take on life in the real Hollywood, and music business insights from Celia Hirschman's On the Beat, among others.

so not only am i urging studios to join the fringe benefits program, but i'm also urging everyone to pledge their support to this wonderful radio station.

as usual, i'll be volunteering to answer phones and take pledges during the subscription drive. will you be one of those callers? i'm looking forward to talking with you soon!


Blogger dwgold said...

If you need more reason to sign up with KCRW, check out all the Fringe Benefits Providers on this 89.9 KCRW Fringe Benefits Providers Interactive Map. You can search for providers by business type in a particular geographic region.

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